Branding Guidelines
ADDU UNIVERSITY SEAL
The two top panels of the shield represent Davao. The gold and silver inverted crossed keys against a light blue background represent St. Peter, patron of Davao parish church (now Cathedral). The light blue background represents Our Lady, patroness of the Philippines and of the Ateneo de Davao University (under the title of the Assumption of Our Lady). The green mountain peaks in the other panel represent Mt. Apo and its neighboring peaks, clearly visible from Davao City.
The two lower panels of the shield are the family arms of the founder of the Society of Jesus, St. Ignatius of Loyola of the House of Onaz y Loyola. The seven red and gold stripes represent the seven sons of the House of Onaz who fought under their king for the liberties of the Christians in Spain. The wolves-and-pot (lobos y olla) are a pun on the family name Loyola.
The crest above the shield is a silver medallion containing the monogram of the Society of Jesus: IHS are the first three letters of the name Jesus in Greek; the cross and the nails recall His passion and death as savior of mankind. The Latin motto Fortes in Fide (Strong in the Faith”) is from 1 Peter 5, 9. It is also the burden of a passage from St. Paul’s letter to the Ephesians: Eph. 5, 10-20.
Legal Notice:
The use of the University Seal, per Articles and By-Laws as well as school regulations of the Ateneo de Davao University is solely for official transactions and correspondence. Student organizations and others should ask permission from the Office of the President prior to publication or any other form of usage of the official seal. Unauthorized publication or any other form of usage may result to legal action from the University.
Atty. Manuel P. Quibod
University Legal Counsel
Dean, College of Law
Ateneo de Davao University
president@addu.edu.ph
JHS LOGO (2022)
Every moment is a fresh beginning. Presenting the new ADDU JHS Logo.
About the Logo
The new logo incorporates principal details of the original school seal. On the upper part of the circle are representations of Davao – the crossed keys on the left and Mt. Apo on the right. The crossed keys represent St. Peter, patron saint of Davao. The mountain peaks represent Mt. Apo, the highest mountain and volcano in the Philippines, and its neighboring peaks, clearly visible from Davao City.
On the bottom part of the circle are the family arms of the founder of the Society of Jesus, St. Ignatius of Loyola of the House of Onaz y Loyola. The seven stripes represent the seven sons of the House of Onaz who fought under their king for the liberties of the Christians in Spain. The wolves-and-pot (lobos y olla) are a pun on the family name Loyola.
The blue and white colors of the seal represent Our Lady, patroness of the Philippines and of the Ateneo de Davao University (under the title of the Assumption of Our Lady).
The school and unit names are found on the top and bottom curves of the circle. JHS, the abbreviation for Junior High School, lies at the center to emphasize the identity of the unit.
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COLORS USED: #2E318F #000000 #FFFFFF |
FONTS USED: JHS – DM SERIF DISPLAY ATENEO DE DAVAO UNIVERSITY & JUNIOR HIGH SCHOOL – TRAJAN PRO BOLD |
CLICK ON THE LOGO VERSIONS BELOW TO DOWNLOAD:
MAIN VERSION BLACK TEXT & GRAPHICS
WHITE TEXT & GRAPHICS BLUE TEXT & GRAPHICS
DOWNLOADABLE VERSIONS FOR TSHIRT PRINTING/EMBROIDERY:
Branding Guidelines
The JHS community may start using the new logo together with the ADDU seal for branding purposes starting school year 2022-2023. Please remember that the ADDU seal is still the official seal of the university. It must be placed at the left side of the new JHS logo. Always follow the UNIVERSITY BRANDING GUIDELINES. See sample on the below.
