Branding Guidelines

ADDU UNIVERSITY SEAL

The two top panels of the shield represent Davao. The gold and silver inverted crossed keys against a light blue background represent St. Peter, patron of Davao parish church (now Cathedral). The light blue background represents Our Lady, patroness of the Philippines and of the Ateneo de Davao University (under the title of the Assumption of Our Lady). The green mountain peaks in the other panel represent Mt. Apo and its neighboring peaks, clearly visible from Davao City.

The two lower panels of the shield are the family arms of the founder of the Society of Jesus, St. Ignatius of Loyola of the House of Onaz y Loyola. The seven red and gold stripes represent the seven sons of the House of Onaz who fought under their king for the liberties of the Christians in Spain. The wolves-and-pot (lobos y olla) are a pun on the family name Loyola.

The crest above the shield is a silver medallion containing the monogram of the Society of Jesus: IHS are the first three letters of the name Jesus in Greek; the cross and the nails recall His passion and death as savior of mankind. The Latin motto Fortes in Fide (Strong in the Faith”) is from 1 Peter 5, 9. It is also the burden of a passage from St. Paul’s letter to the Ephesians: Eph. 5, 10-20.

Legal Notice: 

The use of the University Seal, per Articles and By-Laws as well as school regulations of the Ateneo de Davao University is solely for official transactions and correspondence. Student organizations and others should ask permission from the Office of the President prior to publication or any other form of usage of the official seal. Unauthorized publication or any other form of usage may result to legal action from the University.

Atty. Manuel P. Quibod
University Legal Counsel
Dean, College of Law
Ateneo de Davao University
president@addu.edu.ph

Source: https://www.addu.edu.ph/university-seal/

JHS LOGO

JHS Logo Design by Mikhaila Stephany A. Veruasa (2022)

Every moment is a fresh beginning. Presenting the new ADDU JHS Logo.

About the Logo 

The new logo incorporates principal details of the original school seal. On the upper part of the circle are representations of Davao – the crossed keys on the left and Mt. Apo on the right. The crossed keys represent St. Peter, patron saint of Davao. The mountain peaks represent Mt. Apo, the highest mountain and volcano in the Philippines, and its neighboring peaks, clearly visible from Davao City. 

 

On the bottom part of the circle are the family arms of the founder of the Society of Jesus, St. Ignatius of Loyola of the House of Onaz y Loyola. The seven stripes represent the seven sons of the House of Onaz who fought under their king for the liberties of the Christians in Spain. The wolves-and-pot (lobos y olla) are a pun on the family name Loyola. 

 

The blue and white colors of the seal represent Our Lady, patroness of the Philippines and of the Ateneo de Davao University (under the title of the Assumption of Our Lady). 

 

The school and unit names are found on the top and bottom curves of the circle. JHS, the abbreviation for Junior High School, lies at the center to emphasize the identity of the unit.

COLORS USED:

#2E318F

#000000

#FFFFFF

FONTS USED:

DM SERIF DISPLAY/TRAJAN PRO BOLD/CRIMSON PRO BOLD

Circular No. 2024-0005

21 October 2024

TO THE UNIVERSITY COMMUNITY

RE INTEGRATED GUIDE TO BRANDING, PROMOTIONS, AND INSTITUTIONAL COMMUNICATION

 ____________________________________________________________________

As we strive for consistency, clarity, and professionalism in all forms of communication, I am happy to announce the release of the Ateneo de Davao University’s Integrated Guide to Branding, Promotions, and Institutional Communications. This guide provides a comprehensive resource for ensuring consistency in branding and communication across all departments, units, and offices.

All of our communication must reflect who we are as an institution, rooted in our Jesuit mission of excellence in instruction, research, and community engagement. Whether drafting announcements, creating digital content, or promoting events, it is essential that communications align with the values and visual identity outlined in this guide.

To support the implementation of these guidelines, training sessions will be scheduled soon. Templates and resources can be downloaded here: Integrated Guide to Branding, Promotion, and Institutional Communication Website

I would also like to extend my sincere thanks to the Recruitment and Marketing team for their valuable contributions in making this integrated guide possible. Special recognition goes to Tracy B. Villanueva (Chair), Romulo Vinci R. Bueza (Co-chair), Bernie M. Jereza, Virgilio Martin J. Castrillo, Lyd Ejira C. Ducusin, Gene Leo A. Jesuro, Michelle Mari Mercado Gonzales, Mikhaila Stephany A. Veruasa, Ligaya F. Mangunay, Ronyth M. Tabingo, Ronilo L. Dungog, Yedda Marie A. Bandojo, Samantha Ann Marie B. Cabrera, Luke Aison M. Narca, and Maria Caryl B. Manalo.

For further assistance, please contact the Institutional Communications and Promotions Office (ICOMMP) at icommp@addu.edu.ph.

ORIGINAL SIGNED

Fr. Karel S. San Juan, SJ

University President

 

Basic Branding Guidelines

The JHS community may start using the new logo together with the ADDU seal for branding purposes starting school year 2022-2023. Always follow branding. Full information on INTEGRATED GUIDE TO BRANDING, PROMOTIONS, AND INSTITUTIONAL COMMUNICATION can be access below or through this website.

Fonts and Typefaces:

Trajan Pro is the official font that represents the Ateneo de Davao University in all official communications and publicity. Garamond will be used as our Serif Font style of choice where text is heavy. Avenir will be used as our Sans Serif font. Other alternative typefaces are also provided here: SERIF FONTS | SANS SERIF FONTS.

Seal and Logo Placement Samples: University Seal on the left, JHS Seal on the right

Letter Head Sample:

JHS Employee Polo Shirt with University Seal and JHS Logo Combo Design:

AFS who wish to have a polo shirt made using the SEAL AND LOGO COMBO design through their own service provider may be allowed to do so as long as they download the provided seal and logo combo file available on the right.

Consultation on Branding and Use of University Seal

To ensure that University branding guidelines and proper use of the University Seal and JHS logo are both followed, ADDU JHS community members who wish to use the University Seal and JHS logo in their in-house merchandise (e.g. Shirts to be used in an ADDU JHS event, merchandise approved for selling for ADDU JHS promotional purposes) and publication material designs must do design consultation first through the JHS Admissions, Aid, and Alumni Affairs Office (AAAAO) and/the ICOMMP.

  1. The requesting party may visit the Admissions, Aid, and Alumni Affairs Office (AAAAO) for consultation or he/she may send their design via email to  jhs.a4hs@addu.edu.ph.
  2. If further checking is needed, this request shall be forwarded to the ICommp Director, Mr. Bernie M. Jereza.
  3. The AAAAO shall inform the requesting party of the feedback.
  4. Should there be revisions, the requesting party must edit their design especially on the use of seal and logo.

Legal Notice: 

The use of the University Seal, per Articles and By-Laws as well as school regulations of the Ateneo de Davao University is solely for official transactions and correspondence. Student organizations and others should ask permission from the Office of the President prior to publication or any other form of usage of the official seal. Unauthorized publication or any other form of usage may result to legal action from the University.